Apple’s “Awe Dropping” Event Set for September 9: iPhone 17, Apple Watch 11 & More Expected

Event Details

• Date & Time: Tuesday, September 9, 2025, at 10 a.m. PT / 1 p.m. ET, staged at the Steve Jobs Theater in Cupertino.
• Tagline: Apple’s cheeky nod—“Awe Dropping.”
• Where to Watch: Apple’s website, Apple TV app, and YouTube livestream.

What’s on the Stage—Key Rumors & Expectations

iPhone 17 Lineup

• New Star: iPhone 17 Air
  • Ultra-thin (≈5.5–5.6 mm), possibly Apple’s slimmest ever, sporting a titanium-aluminum blend and a light blue hue.
  • Specs: 6.6″ ProMotion OLED, single 48 MP camera, A19 chip, 12 GB RAM, Wi-Fi 7, Apple C1 5G modem, eSIM-only, USB-C, MagSafe, and maybe 25 W wireless charging.
  • Preorders could start September 12, with sales launching September 19.
• Pro & Pro Max Models
  • Aluminum build, new larger pill-shaped camera bump (bar-style)—maybe a 48 MP telephoto lens offering up to 8× optical zoom.
  • New orange/copper-ish color for the Pro models.
  • Expected to run on the A19 Pro chip with 12 GB RAM, possibly featuring reverse wireless charging.

Apple Watches Galore

• Series 11, Watch SE 3, and Ultra 3 are all due for updates—apparently the first major sweep of updates across all Watch tiers in three years.
• The Ultra 3 might bring satellite messaging and maybe 5G, pushing it toward being a more independent communication device.

AirPods Pro 3

• Rumored to debut here, possibly adding a heart rate monitoring feature.

Software & AI—Liquid Glass & Apple Intelligence

• Expect official release dates for iOS 26, iPadOS 26, macOS Tahoe, and more—all carrying the “Liquid Glass” UI redesign teased at WWDC.
• Apple is pushing its AI ambitions—upgrading Siri, perhaps with help from external models (rumors around a Google partnership swirl).

Wildcards (Probably Not Coming)

• New Macs, M5 iPad Pro, Apple TV 4K (A17 Pro), HomePod mini 2, AirTag 2, and Vision Pro 2 are expected later this fall—but likely not at this event.

Beyond the Event

• Analysts suggest Apple’s $600 billion U.S. investment push to offset tariffs could come up.
• Financial watchers are divided: stock rose modestly on the event news, but some analysts caution about a “sell-the-news” dip post-launch.

Timeline Summary – Lock It Down

• Sept 9: Event happens, livestream kicks off.
• Sept 12: Likely preorder date for iPhone 17 series.
• Sept 19: Devices may start shipping—perfect time to evaluate your budget for that Air!