AlBaik Set to Bring Its Iconic Broast to Pakistan: A Tasty Revolution
Lahore: A wave of excitement is sweeping across Pakistan as the Saudi sensation AlBaik prepares to open its first outlets in the country. The fast-food giant—famous for its crispy broast chicken, secret garlic sauces, and humble price tags—is no longer just a popular name among pilgrims returning from the Kingdom. Very soon, fans won’t have to leave the country to savor its legendary flavors.
From MoU to Menu: What’s Happening?
The buzz began with a formal Memorandum of Understanding signed between AlBaik and Pakistan’s Gas & Oil Pakistan Ltd (GO), paving the way for a major rollout of outlets across Pakistan. Commerce Minister Jam Kamal Khan confirmed that AlBaik’s entry is in its final stages, hinting at a soft launch targeted for July 2025. From there, the expansion will ramp up quickly—AlBaik aims to open over 200 branches by early 2026, transforming Pakistan’s fast-food landscape.
Launch Map: Where Will AlBaik Appear First?
AlBaik’s launch strategy blends prime locations with dense urban markets:
- Karachi: Expect branches at high-traffic hubs like Clifton, Tariq Road, and Lucky One Mall.
- Lahore: Look out for branches in Gulberg, Johar Town, and near Emporium Mall.
- Islamabad: Buzz points include Centaurus Mall and Blue Area, perfect for families and professionals alike.
- Other cities: Faisalabad, Multan, Peshawar, Rawalpindi are slated for 2025, with possibilities of expanding into Multan, Peshawar, and other urban centres by 2026.
What’s on the Pakistani Menu?
AlBaik is combining its signature Saudi-style offerings with Pakistani flavors for a supercharged menu:
- Crispy Broast Chicken: Available in original or extra-spicy versions spiced with a desi chili twist.
- Big Baik Burger: A juicy fillet with cheese, lettuce, and AlBaik’s mayo—desi masala version in the works.
- Super Baik Shrimp: Fried to perfection, with garlic sauce and both mild and spicy options.
- Nuggets & Strips: Perfect for sharing, with a local spice-infused kick.
- Sides like fries, coleslaw, and a new Masala Corn adored for its street-style seasoning.
- Desserts & Drinks: Vanilla soft serve, chocolate drizzle, potential mango lassi–inspired sweet, plus sodas and mint lemonade.
There’s even talk of an exclusive Tikka Broast, blending Pakistani tikka spices with AlBaik’s famous broasting technique—potential game-changer for local fans.
Affordable, Familiar, and Halal
AlBaik is keeping its promise of quality at fair prices. Expect combo prices in the PKR 500–700 range, making it competitive with KFC and McDonald’s. With over 90% of Pakistan’s population preferring halal fare, AlBaik’s fully halal menu and trusted brand identity place it in prime position to capture hearts—and appetites.
More than Fast Food: Economic & Social Wins
AlBaik’s arrival represents more than just mouthwatering meals:
- Job creation: It’s expected to generate thousands of jobs across roles—kitchen staff, service teams, logistics personnel, and more.
- Skill development: AlBaik plans to open training centers to advance food safety, hygiene, and service quality—lifting industry standards.
- Bilateral boost: This venture serves as a testament to deepening Saudi-Pakistan business ties, supporting Vision 2030’s goals and building upon growing trade and investment.
Public Reaction: A Hometown Welcome
Buzz online is real and enthusiastic. Fans who’ve experienced AlBaik during Umrah and Hajj are thrilled it’s finally coming home. Social platforms are abuzz with comments calling it a “fast-food revolution” and urging rollout in cities like Abbottabad and Multan. One social media trend sums it up: Pakistan’s food scene is about to get its crispy broast glow-up.
What’s Next?
- Soft launches are expected in July 2025. Keep an eye on major malls for pop-up teasers.
- Grand opening tour across cities throughout the rest of the year.
- Watch for local promos and early loyalty offers on AlBaik’s app and social channels.
- Stay updated on menu tweaks, including the much-anticipated Tikka Broast.
Bottom Line
AlBaik’s launch in Pakistan is more than a fast-food expansion—it’s a flavorful fusion of culture, ambition, and culinary delight. From Karachi to Islamabad, millions are ready to taste the magic that’s defined midday meals in Saudi Arabia for decades. Let the countdown to broast begin.
