Islamabad / Jeddah – In a promising development for Pakistan’s food industry, Saudi investors have shown enthusiastic interest in partnering with Pakistani snack producers. A business delegation from South Punjab, now visiting Jeddah under the banner of Vision 2030, spotlighted Pakistan’s strengths: offering affordable, flavorful, and halal-certified snacks—a compelling combination for Saudi consumers.
The delegation presented an appealing mix of traditional favorites like nimco, roasted chickpeas, and spicy namkeen, alongside modern snacks such as flavored chips, cookies, biscuits, and energy bars. Saudi investors responded positively, expressing interest in co-branding, technology transfer, and local production under halal certification—a win-win for authenticity and quality.
The stakes are high: the Saudi food and beverage sector is projected to hit $57.4 billion in 2025, buoyed by fast urbanization, rising incomes, and expanding demand for convenient packaged snacks under Vision 2030.
Pakistani exporters are confident they can fulfill demand across both traditional tastes and evolving health-conscious trends, offering options like baked goods, organic bars, and low-fat chips. Industry experts emphasize that success hinges on strong branding, appealing packaging, and internationally recognized certifications to match the competitive global landscape.
Despite challenges ahead, stakeholders remain optimistic. They envision these engagements as more than exports—they’re long-term commercial partnerships that could expand into sectors like dairy, beverages, and processed foods. With Pakistan’s blend of affordability, authenticity, and halal assurance, this initiative promises to strengthen regional ties and position Pakistan as a dynamic player in the Gulf’s growing food sector.
